New ‘Got Insurance?’ Ads Aimed at Younger Generations — Offensive or Not
Web ads are popping up all over the internet in Colorado promoting the new Obamacare system, the Colorado Consumer Health Initiative and ProgressNow Colorado Education plan to educate everyone about the benefits of the Affordable Care Act using these ad geared towards Millennials. Check 'em out.
They are targeting younger active residents. Some recent ads are trying to appeal to everyone from college students doing Keg Stands to Hispanic families.
Both traditionally rank very low end on the covered by insurance scale.
What do you think of this tactic? Insulting? Or do you think these are the people that need to take notice on what is available to them?
Either way its a very shrewd tactic that is trying to reach a traditionally tough segment to reach when addressing health care.
Let us know what you think in the comments below.