Is Rihanna’s Fenty Beauty Set to Outsell Kylie’s Lip Kit Empire?
Rihanna's new preferred beauty regimen? Laughing all the way to the bank.
The Anti singer, who launched Fenty Beauty in September 2017, is on track to outdo one particularly popular makeup maven: Kylie Jenner. According to PopCrave, "Rihanna's makeup line #FentyBeauty is reportedly set to outsell both KKW Beauty and Kylie Cosmetics. Fenty’s sales were 34% higher than Kylie’s in its second month of operation. The brand is projected to make $1 billion before 2022."
And fans of Rih's couldn't help but celebrate the news in a series of tweets.
"Rihanna's doing music for charity now, basically," one wrote, while another noted "I hope it doesn't take Forbes too long to officially add her to the annual 'Richest self-made women's' list once she surpasses a net worth of $260m (that amount is the requirement to be eligible & it gets raised each year). Kylie and Kim only joined that list this year."
In December 2017, Fizzology reported that Fenty, indeed, came out of the gates more quickly than did Kylie's Lip Kits, and one source said the inclusivity of Rih's line has been the key to its massive success.
“Fenty had four times the amount of buzz of Kylie Cosmetics, and 57 percent of the conversation around Kylie Cosmetics was negative,” Jen Hadley, co-creator and co-president of Fizziology, told The New York Post. “It appears that Fenty damaged the Kylie Cosmetics brand.”