It is that time of year, where leaves begin to fall, and the temperatures do the same. Our minds start to look towards the holidays. Businesses are thinking the exact same thing, but how early is too early to get buried in holiday ads?

According to Digiday, Kmart has already started ads that are called the “Ridiculous” holiday campaign. It is full of holiday lights, wreaths, and anything you can think of for Christmas.

Jamie Stein a representative from Kmart says:

When does starting Christmas ads in September become more of a burn out for customers than a happy feeling?

 

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