Getting to Know the Richest Small Town in Western Colorado

Looking for the highest pocketbooks in Western Colorado? While Aspen, Steamboat Springs, and Vail all come to mind when we think of some of the richest towns on the Western Slope, what about Glenwood Springs?

Did you know that Glenwood Springs was once ranked as the 7th-richest small town in America? Keep reading to find out more about the purchasing power of Glenwood Springs and what makes it stand out.

Defining “Richest Small Town”

Glenwood Springs has enjoyed a great small-town reputation over the last decade, ranked by Bloomberg as the 7th-wealthiest small town in America. Factors such as income levels and real estate values, the area’s unique blend of tourism, and proximity to Aspen’s luxury economy make this possible.

Why Glenwood Springs Stands Out

Over the years, Glenwood Springs has found a way to keep their small mountain town identity while benefiting from the prosperity of Aspen, 40 miles up the road. While many Coloradans know Aspen is home to ultra-wealthy residents, not every worker can afford residency. Many select Glenwood Springs as a more affordable, scenic home.

Glenwood's proximity to its wealthy neighbors in Aspen means the community benefits from the high-earning commuters' spending in both towns. From restaurants to boutiques and service providers, Glenwood can strengthen its brand thanks to lots of spillover spending.

Behind the Numbers: Income & Purchasing Power

Aspen and Pitkin County are home to one of the highest average household income levels in Colorado, at about $200,000 (Colorado Demographics), which sets a financial benchmark for neighboring towns. Places like San Miguel County (Telluride) and Ouray County also post impressive figures, but with a lower cost of living than Aspen.

Glenwood Springs is a city with a per capita income of around $36,000 (Beautify Data). This seems very modest compared to Aspen, but it still makes tourism, outdoor recreation, and proximity to luxury markets factors that elevate everyday earnings in places like Glenwood Springs.

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