There's no slowing down power couple Ciara and Russell Wilson because they just opened a brand new clothing store here in Colorado.

According to a press release from GlobeNewswire, Grammy Award-winning singer-songwriter Ciara and her husband, Denver Broncos quarterback, Russell Wilson, have just opened the newest location of, The House of LR&C.

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What Does LR&C Stand For?

The new clothing store includes the letters L, R, and C. Initially I assumed the R and C must stand for Russell and Ciara, but I was incorrect.

Actually, L,R, and C stands for, "Love, Respect, and Care."

The House of LR&C was founded in 2020, a year demonstrating "that genuine compassion, connectivity, and doing Good for our planet are the keys to creating a new way forward."

Therefore the 3 principles of Love, Respect and Care are built into the name of the business.

Sustainable Fashion Feels Good and Looks Good

One of the most important features of The House of LR&C is that the products are truly sustainable.

The House of LR&C was built to allow consumers to make sustainable fashion the effortless choice with a mission to impact our people and the planet – change the way we do fashion by making it inclusive and participatory. How we buy. How we source. How we market.

The store's hangers are made from recycled cardboard and 100% home compostable Biolo shopping bags are available for purchase at The House of LR&C.

In addition, "all purchases contribute to the giveback of 3% profits less product costs to Russell Wilson and Ciara’s Why Not You Foundation, a nonprofit dedicated to education, children’s health and fighting poverty, empowering today’s youth to lead with a 'why not you' attitude."

Where is The House of LR&C in Colorado?

The duo's newest location of The House of LR&C is at Park Meadows Mall, in Suite 1088, in Lone Tree, Colorado. The store is open 10 AM to 8 PM, Monday through Saturday, and 11 AM to 6 PM on Sundays.

The House of LR&C brands includes Good Man Brand, Human Nation, and LITA by Ciara.

Co-Founders Russell Wilson and Ciara had this to say about their new opening:

The entire community has already welcomed us with open arms and we couldn’t be more proud to introduce our brands to the city and offer a range of sustainable styles catered towards the adventurous and dynamic Colorado lifestyle!

The new location is the first location of The House of LR&C outside of the greater Seattle area.

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